E Marketing essays

E Marketing essays In today's globally dynamic and diverse environments, a growing number of firms are competing physically as well as electronically. A firm, like a hospital, where I work, is creating an e-marketing strategy under an overall marketing program. It is now a commonly known that e-commerce presents several opportunities as well as challenges for the hospitals (Conti and Warner,. 1994). E-commerce is allowing companies to bring products into new markets, shift existing distribution channels more efficiently and effectively (Cummings and Huse, 1989). Hospitals and other health-care facilities are using a niche market offering through e-commerce The use of e-commerce in hospitals allow segmentations through outsourcing many of the routines tasks internationallyfor example reading of X-rays in many hospitals is done from radiologist employed in other countries. The use software and database solution allows hospital decision makers to identify where variations in treatment or costs, and monitor resource utilization with severity-adjusted analysis. E-commerce tools provide advantages of the latest data mining methodologies that capture a detailed profile of the patients and allow a hospital to customize its treatments to the demands of the patients (Majchrzak and Wang, 1996). Presently, information technology (IT) often substitutes and sometimes replaces the physical interactions between the patients and doctors. Besides, a number of services, which are high on information-contents, can be developed in digital format and downloaded by the patients in their Hospital decision-makers can capitalize on these findings to improve quality of care, reduce costs related to complications and length of stay, and effectively compare efficiencies of care delivery by benchmarking against the best performing hospitals in the nation or to local peers. ...

7 Steps to Becoming a Freelance Writer

7 Steps to Becoming a Freelance Writer 7 Steps to Becoming a Freelance Writer 7 Steps to Becoming a Freelance Writer By Mark Nichol You love to write, and perhaps you’ve even had some of your work published, but you just can’t seem to get your career as a freelance writer of nonfiction off the ground. Here are some flight lessons: 1. Focus Nonfiction is an enormous universe. Map out a very small segment of the cosmos. Do you enjoy writing creative nonfiction long articles and essays with a narrative flair that reads almost like fiction? Or do you have a more practical bent, tending toward how-to articles or procedural guides? Perhaps you’d like to write reviews of books or video games or software or appliances. Narrow your topic field; you can always widen your scope later. 2. Adopt What are your favorite Web sites or magazines or books? Are there writers whose styles inspire you? Find the publications that publish the kinds of content you like to read, and study the writing techniques on display. Don’t strive to imitate; use this step simply to help you find your niche. 3. List Create a short directory of publications or publishers to target. Assuming you’re just starting out, list targets more likely to publish writing by a beginner, but don’t be afraid to include a couple more high-profile publications. And don’t neglect what’s right under your nose: community newspaper(s), local magazines, and Web sites that publicize your region’s businesses or cultural and natural assets. 4. Compile Collect some of your best writing published or otherwise that represents you well and matches the type of content those publications are looking for. 5. Contact Go to your publisher directory, look up the URL for publication Web sites, and search for submission guidelines. If there are none, send a request for guidelines to the editorial department’s email address or the information address. 6. Pitch Come up with proposals for a few articles or essays you’d like to write, match them to various publications, and send them in. Alternatively or in addition, submit completed articles on spec. (â€Å"On spec,† short for â€Å"on specifications,† means tailoring an already written piece toward a specific market and offering it for publication.) The strategy of writing on spec has its detractors, but it’s a good way to break into the writing market, and even if the piece itself is turned down, it may demonstrate to an editor that your pitch is worth a look, or that you might be a good match for an article they need a writer for. 7. Persevere Repeat step 6. If your pitch or your spec article is rejected, send it to someone else. If you strike out five or ten times, retire the idea, call in another one, and start another round with a new batch of publications. (Wait a few months before circling back around to those that turned you down previously, but never delete them from your directory.) Repeat. You may get an acceptance or an assignment on your first try. (It’s happened.) You may get turned down once, or ten times, or a hundred times. Don’t give up. If you want it bad enough, you’ll get it, eventually. Your goal is not to hear â€Å"No† a given number of times, but to hear â€Å"Yes† once, and then once more, and then once more after that, etc. An unpublished writer is a writer who has given up. If you would like more help to get started freelance writing online stay tuned for the re-opening of our Freelance Writing Course early in May. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:100 Words for Facial Expressions7 Tips for Writing a Film ReviewPersonification vs. Anthropomorphism